Facebook Image Ads VS Video Ads
Things You Must Know About Facebook Image Ads and Video Ads In 2020
Image Ads or Video Ads? Which one should you go for? Both are effective based on our results, but one is easier to produce.
Facebook is a potent platform through which to deliver your ads. With an extremely large user base using the app worldwide, you have a potential set of eyes to whom you can promote your products and services to.
To best take advantage of Facebook ads, however, you’ll need a greater understanding of image and video ads, and what sort of things you can do to make them work better.
In this article, Nick and Crom from Marketing Samurais are gonna walk you through a few tips to optimise your image and video ads on Facebook in 2020.
With Facebook Images Ads, Size Matters
Size matters, but not in the way you might expect. In this case, bigger isn’t always better.
As a rule of thumb, the optimal way to build image ads for Facebook is to start with a square image and when you are done with the design, add extra space above and below the square and fill it up with your background image to turn the original square image into a 4:5 ratio rectangle.
Ensure that there are no critical design elements outside of the original square area. The 4:5 ratio is perfect for Facebook but it doesn’t always look good on Facebook’s partner platform Instagram, where square images fit better. That is why you need to keep all critical design elements within the original square area that you started with.
Image Ads Hold Their Own Power
These days, every business wants to invest in video ads. Contrary to what most marketers believe, image ads are not dead. In fact, there are instances when choosing to invest in image ads over video ads is the smarter option.
Remember, video ads cost much more to make, are harder to produce, and are more time-consuming compared to image ads. Further, studies show that the most people will eventually start losing concentration after a mere eight seconds.
You’ll have the same amount of time to convince your viewers when showing them video ads. When was the last time you managed to convince someone in under eight seconds?
On the other hand, effective image ads have the power to catch your viewers’ eye and read your copy. With a combination of eye catching images, good copy, and a strong headline, Facebook Image Ads have the ability to get as many clicks and engagement as a video ad would.
Make Sure Your Image And Video Ads Get The Message Across
Both Facebook video and image ads require you to use strong visual cues for your audience to follow your call to action.
If you don’t make it readily apparent what kind of interaction you want your target audience to make after looking at your ad, they likely won’t do anything.
For image ads, this may take form in buttons that users can click on if they want more information. This button should lead to your website’s landing pages.
As for Facebook video ads, make sure to blatantly state your call to action in the video and not leave it in your copy. It’s more than likely for your audiences to not read your copy, assuming they have all the easy-to-digest information they’ll need in the video.
Some Products And Services Need A Video Ad
While Facebook image ads are easier and cheaper to produce, there will be times when brands have no better option than to go for video ads. For simpler products like water bottles or makeup, sticking to only visual cues may be enough to get the clicks they need from their audience.
On the other hand, some businesses such as music festivals, cars, or even restaurants may benefit more from videos that can better provide a sensory experience with moving images and music. The more complex your product or service is, the likelier you’ll need a video ad to explain it thoroughly.
Facebook Ads Is No Child’s Play
Facebook ads aren’t just about an understanding of image versus video ads, but the tips we’ve provided above can definitely help your campaign perform much better, no matter which of the two options you choose.
To truly take your digital marketing strategy to the next level, it’s always best to have a helping hand from an experienced pro. Marketing Samurais can help you craft the right strategy for your brand. Here at Marketing Samurais, we have three goals, and that is to deliver more traffic, more revenue, and more growth to all of our clients.
If you are ready to supercharge your growth, then get started today by completing the enquiry form below.