How Powerful Headlines Really Are
The Power and Importance of Headlines in All Your Content
Headlines are probably the most important part of any content. Whether it is an article, image ad, video, podcast, music, or printed material, most people would want to know what the content about before it is consumed. To get people to notice your content, you need a killer headline.
To put it simply, we will only read an article or watch the movie if the headline (or title) got our attention. If we didn’t notice it, we’ll probably ignore it.
Creating effective content is the first step every professional should take in promoting their products and services.
You could have a game-changing product or service, and still somehow not generate any interest if you promote using poorly written content.
In this article, Cromwell and Nick from Marketing Samurais are going to run you through a few reasons why good headlines and good copywriting are essential to producing effective content for your brand.
Your Headline Can Make or Break Engagement With Your Audience
Effective content begins with crafting quality headlines designed to pull the reader in.
With the amount of content spread out all over the internet and social media, most people will be scrolling on and on until they find something that catches their eye.
That’s where a good headline comes in. Amidst all the noise, it is always eye-catching and relatable content that draws a consumer’s interest.
Knowing this, it is essential that you’ve done your research on what your goal is, who your target audience is, and what exactly piques their interest.
When the most you can hope for is about one or two seconds of attention online, you’ve gotta make a strong impression. You can achieve this with a remarkable headline partnered with a visually striking image.
How to Get Attention with Headlines
A good way to draw the reader’s attention is by asking a question related to a pain point (or immediately identify a pain point) the user might have.
For example, if your business sells tires, your likely target audience is car owners. So your headline should pertain to a problem they might have, like a flat tire.
One way to do this is to use an “if-then” format. “If You Have Not Inspected Your Tires This Year, Then This is What You Need to Do” is a good example of a headline like this.
Headlines Shapes The Way The Reader Thinks About The Content
It’s not uncommon to hear someone sound off on an article without reading the whole thing, having only seen the headline.
The headline alone can spark discussion among users in the comments section, treating the headline as a summation of the article of sorts. That is the amount of impact that a headline can have.
Bland (boring) Headlines are likely to get dismissed and scrolled past. An intriguing one will spur interest and shares across multiple social media platforms.
Another example of how headlines can lead a reader to a specific line of thinking is the usage of punctuation in headlines.
It’s not recommended to use a period in your headline because it can unconsciously make the reader stop thinking, as the period signals the end of a sentence.
Other symbols like question marks and exclamation points work differently, as questions can spark intrigued to know the answer, while exclamation points can indicate excitement.
Focused Content Delivers Better Results
When promoting your business, the first instinct is to immediately sell consumers on all the different benefits and advantages that you can provide.
However, not all of these things matter to the people you’re aiming to draw in. Before creating your headlines and copy, the first step is to identify who your target audience is.
You may have multiple different audiences in mind, and not all of these audience sets will overlap.
In cases like these, it’s best to create specific content for each different audience.
That way, you can zero in on maybe one or two selling points that will appeal most to them, as opposed to trying to appeal to everyone in one go and making a mess out of your content.
You must also keep in mind that the language you use can make or break your content not only to your audience but to your choice of platform as well.
Avoid BAD or Banned Words in Your Headlines
It’s crucial that you avoid using vulgarity, offensive language, or anything that could make your brand look anything less than legitimate.
Words such as “wealthy”, “get rich quick” “smoking”, “pleasure”, and the like could give your brand a bad look, and even result in things like your advertisement getting rejected by Facebook.
Swear words or similarly offensive words in your headline may also result in getting your account banned or having your ads rejected.
In this digital age, content is king. If you’re in need of help creating effective content to reach your target audiences, Marketing Samurais is here to help.
At Marketing Samurais, our goal is to deliver three things: more traffic, more revenue, and more growth for your business. So if you are ready to grow your brand, complete the enquiry form on our website today to get started.
To truly take your digital marketing strategy to the next level, it’s always best to have a helping hand from an experienced pro. Marketing Samurais can help you craft the right strategy for your brand. Here at Marketing Samurais, we have three goals, and that is to deliver more traffic, more revenue, and more growth to all of our clients.
If you are ready to supercharge your growth, then get started today by completing the enquiry form below.