INFLUENCER Marketing in 2021
INFLUENCER Marketing and Everything in Between
In this episode of the Marketing Samurais Video Series, Crom Salvatera speaks to an expert in Social Commerce and an advocate of the Creator Economy. He’s worked with Menulog, TheSims ‘Sparked’, Spotify, Canva, FremantleMedia, The popular TV show Big Brother, and many more. This special guest is the founder of one of Australia’s best influencer marketing agencies ‘This Is Amplify’.
Ladies and gentlemen, let us introduce Mr Tom Maynard.
0:08 Introducing Tom Maynard Founder of ‘This Is Amplify’
2:59 What is an ‘Influencer’?
3:49 ‘Influencer Marketing’ VS ‘Celebrity Endorsement’
8:30 We represent the careers of the influencers
10:28 How many followers would one need to be considered an ‘Influencer’?
14:53 Introducing the ‘Creator Economy’
15:25 When did Influencer Phenomenon start?
17:22 How does one become an Influencer?
21:20 The Five Pillars of Digital Marketing SEO, PPC, Social Media, Email, and CRO
23:10 Sixth Pillar of Digital Marketing
27:15 The world is fragmented yet Influencers are attainable
30:23 Watching the effect of the marketing go nuts in real-time
36:15 The pivot during a pandemic
43:09 How was the business navigated during the crisis
45:05 The biggest opportunities for influencer marketing in the next 12 months
52:37 What is Social Commerce?
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