What is Digital Marketing?
What is Digital Marketing and Why Do You Need A Marketing Agency?
Digital Marketing? What’s that? Firstly, for simplicity’s sake, this article will be using digital marketing, online marketing, and internet marketing interchangeably. For as far as the Marketing Samurais is concerned, those terms mean the same.
Now, let’s get on with this subject.
Change is one of the very few constant things every person experiences in life. The idea of change can be very off-putting in some, if not most situations.
Marketing strategies are not an exception to this. With the advent of technology and the internet, most people spend hours staring at screens such as smartphones, tablets, and laptops. This very fact is the reason why digital marketing came to be.
Despite the rapid growth of the digital sphere of influence, some people continue to stray away from the idea of digital marketing.
While traditional marketing strategies still have their place today, the potential digital marketing can afford you is practically limitless.
Read on to learn why partnering with a digital marketing agency is the right move for your business.
What is Digital Marketing?
For starters, let us define what digital marketing is. Digital marketing is any form of marketing that uses an electronic device as its medium to deliver content and measure its effectiveness. From this point of view, it’s more useful to describe it then as online marketing or internet marketing.
Social media sites, phone apps, search engines and websites are some examples of forms of digital (internet) marketing.
How Much Do Time We Spend Online?
You might be wondering, why should we do digital marketing in the first place?
Well, for starters, people are more frequently beginning to turn to the internet for their information fix.
A Roy Morgan report said that the average Australian adult spends six hours on their phone with YouTube and Facebook alone. If you look at our American cousins they spend about 11 hours a day looking at their phone screen, almost always online.
There’s a lot of room there in that 11 hour average for brands to showcase themselves to the user and make their presence known.
Can I Learn Internet Marketing For My Business?
The short answer is ‘YES’. But it takes a LOT of LEARNING to understand Search Engine Optimisation (SEO), Website Development, Conversion Rate Optimisation (CRO), Social Media Advertising, and Google Ads Pay Per Click (PPC), just to name a few of the main digital (internet) marketing avenues.
In order to create a successful marketing campaign, you must first be able to know how to strategise your content.
Who is your target audience? What do they like? Where are they from?
Once you’re able to create a campaign based on market research, you must also know how to measure its success and know exactly how to tweak what doesn’t work and which campaigns you should be spending more money on.
It takes knowledge and expertise in market research, SEO, copywriting, design, and PPC to be able to create an effective campaign, something you definitely can’t acquire on the fly.
While learning how to be a professional digital marketer is not an easy feat, it’s definitely possible with enough patience, research, and years of experience. Cromwell and Nick of Marketing Samurais have been professional digital marketers now for almost a decade. They’ve been helping hundreds of businesses grow and succeed up to ten hours a day, seven days a week, for almost a decade. That’s a lot of high-level practice.
If you’re in a rush to get your business’ entire marketing plan right on the first try, you’re likely to cause more harm to your business than good.
Why Should I Hire A Digital Marketing Agency?
Because of the factors above, we highly recommend partnering with a trusted digital marketing agency to help you create a digital marketing plan that will gain conversions, growth, and traffic.
Remember, putting your brand out in internet marketing or online platforms such as Facebook, Instagram, and Google Ads requires investing in a significant amount of money.
If you’re a small to medium enterprise, spending on ads you’re not quite sure will work out is not worth gambling on.
By partnering with a digital marketing agency (hopefully the Marketing Samurais), you’ll be investing in the expertise of SEO managers, PPC specialists, copywriters, and graphic designers who know how to take your business’ digital strategy to the next level.
Remember how many times you’ve heard a wife tell the husband to just hire a professional plumber to fix the bathroom pipes? It’s the same situation. Just hire the fun-loving hard-working nerdy Marketing Samurais to help you.
If you think about it, you’ll end up investing way more on failed DIY campaigns compared to investing in an agency that knows how to get it right.
Starting to market from a blank slate can be a daunting task. So as we said earlier, working with a digital agency to do the heavy lifting for you is recommended.
To truly take your online marketing strategy to the next level, it’s always best to have a helping hand from an experienced pro. Marketing Samurais can help you craft the right strategy for your brand. Here at Marketing Samurais, we have three goals, and that is to deliver more traffic, more revenue, and more growth to all of our clients.
Ready to supercharge your growth, then get started today by completing the enquiry form below.