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The simplest definition of digital marketing is any marketing activity that is done over the internet. Marketing Samurais is a digital marketing agency that can help you with your digital marketing agency.

Having said simplified digital marketing this way, this definition fails to illustrate the superior target customer reach, lead generation and/or sales conversion rate that digital marketing can achieve over traditional marketing.

Every serious business needs a digital marketing strategy. This is because most buyer’s journeys now begin online.

Read our blog on ‘What is Digital Marketing and Why Do You Need A Marketing Agency?’ to find out more about this topic.

Digital marketing is also about much more than having a website that ranks highly on the search engines, even though that is important.

A customised digital marketing strategy from Marketing Samurais can generate revenue, sales, and growth at a rate that used to be very rarely achievable using traditional marketing and it covers every aspect of search engine optimisation and social media marketing, amongst other things.

This is possible because of the extensive knowledge and experience that our team has had from working with some of the most successful companies in the business world.

A tech audit is the first step in working out a customised digital marketing strategy that will work best for your business.

It starts off with an audit of what methods of online marketing your business is currently involved in and how they are performing to identify where the most potential for growth can be found

Marketing Samurais will do a tech audit for you (valued at AUD 2,000), so you can see, hear, and understand the status of your online brand and functionality.

To get a tech audit, just fill out the form below, and get started with your marketing today.

Social Media Advertising is paid online advertising on social networking sites such as Facebook and LinkedIn.

Once you know who your target market is, there is no faster way to communicate the benefits of your product, service or offer in front of them than when you utilise Social Media Advertising. And that is just the tip of the iceberg.

Marketing Samurais can help you reach only potential customers who fit your target profile, hence minimising money wasted on advertising to people who were unlikely to be your customers anyway.

On top of who you target, you can select where you target, and when you want them to see your advertisement.

When a potential customer has viewed your product, it is often necessary to reach out to them a few times more times before they will complete the purchase decision and Social Media Advertising has the power to do that by following up with advertisements of the very product that they have expressed an interest in.

Some businesses try to do it themselves and they will definitely see some results by throwing money at it.

However, with our help, you will be able to measure the effectiveness of your campaign and know exactly what is working and what is not so that it can be tweaked until you achieve your goals.

As our clients can testify to, you can expect a big difference in the end result when you work with Marketing Samurais.

This is just a small example of the potential for sales and growth that Social Media Advertising can achieve for your business using our highly advanced strategies and know how.

A lot of businesses do one-off Facebook advertising campaigns. They can work but they are not very effective and hence, have a lower return on your advertising spend (ROAS).

A good Facebook Full Funnel Campaign takes the entire customer’s journey into account – from awareness, to consideration, to conversion. It helps you build trust with your target market and helps them to understand why your product or service is the perfect solution for their problem, therefore, greatly increasing the chances of converting the prospect into a sale.

It starts at the top of the funnel where the strategy is to get as many people to interact with your website as possible. This allows you to build a deep profile of people who are interested in your product or service, which then allows you to target your advertisements to even more users with the same profile (that are not even in your database) to expand your reach.

Only then, will you move on to the middle and bottom of the funnel activities, to complete the sale process with both a greater number of leads and a greater chance of a conversion. When executed correctly, this approach will generate the best return for your advertising expenditure and improve your success rate by a considerable margin.

Search Engine Optimisation (SEO) is the art and science of increasing your website traffic by visitors from your target market. This is achieved through ranking in the sweet spot of organic search results.

It involves the design and content of your website, some technical factors, and also the optimisation of external elements beyond your website, to create a perfect relationship with search engine algorithms.

A website without SEO would be the equivalent of inventing a great new product but not telling anyone about it – it will just sit there until the occasional passerby might take a look at it.

A website with good SEO, on the other hand, has the ability to grow at a phenomenal rate and reach customers that are way beyond geographical and other boundaries. That is why SEO is an essential part of doing business online today.

If you are visiting us today to learn about SEO, here is a good link to get started with SEO.

If you want organic traffic for your business, then Marketing Samurais get started with your SEO.

PPC stands for pay-per-click and is a form of online advertising where the advertiser only pays whenever a user actually clicks on their advertisement.

PPC is usually associated with Google Ads.

It has the potential to drive instant traffic to your website by appearing just on top of the first page of the organic on search engine results instead of waiting for your SEO effort to organically rank your website on the same page.

Google AdWords is the most popular form of PPC advertising. Out of the four main pillars of digital marketing, PPC is one of the highest converters, because the audience is in ‘search’ mode.

When the audience is looking for an answer, they are literally a click away to also finding the right product to purchase or the company to work with.

If your business is new to PPC, here is the link to get started.

We highly recommend talking to us if you want your PPC campaign to hit the ground running.

A study or an analysis of your Google Analytics (GA) data and Google Search Console (AKA Webmaster Tool) review allows us to understand how your current strategy is performing.

It will show the areas that are getting the most results and also the ones that need to be improved. These regular reviews coupled with taking corrective and innovative steps to fix any areas that need addressing.

A Content Creation Strategy helps you to work out what your business is all about so that digital content created subsequently will always stay on track.

The reason Digital Marketing is far superior to traditional marketing is because of its ability to track results far more accurately plus the level of detail the data can provide.

This data provides us with the necessary information to make changes to the campaign and your website to tune it into the ultimate selling or lead generation machine.

This same data also provides you with evidence-based proof of whether every dollar that you have spent is generating an even greater return which is the reason you are advertising in the first place.

When we share this information with you, we will be able to jointly make informed decisions to formulate the best strategy to achieve your goals.

Google, Facebook and other platforms collect an immense amount of data in the performance tracking process and trying to make sense of the more advanced information can be a very confusing process.

Our trained Account Manager’s task is to guide you through the information and to point out the important metrics to you to show you how the campaign is performing and to explain to you which parts of the strategy is working and which parts have to be changed to get you even better results. Any of our packages from the Growth Level tier and above come with an Account Manager assigned to you.

Great question and to answer it, you first need to ask yourself a question. Are you a lord or some form of royalty? If yes then we can probably work something out through a downpayment of Crown Jewels. Otherwise, the answer is, “Why would you only want to have ONE?”

Any of our packages from the Growth Level tier and above come with a Digital Marketing Specialist / Samurai assigned to your account. This highly skilled expert has one single mission and it is to help you beat your competition to achieve your marketing goals. Our Samurais are fully trained to use our special techniques that have been developed over many years of trial and error to ensure that you do not have to go through the same learning process to achieve the best results.

We have a range of Samurais who specialize in a multitude of things that can help you and your business grow.

Content marketing includes the creation of blogs, videos and other posts that are of value to your target audience. The objective is to attract and to retain them as ‘followers’ that will ultimately become customers of your product or service. It has proven itself to be a very effective digital marketing tool and is essential for many businesses.

The many benefits of content marketing include:

• it cuts through barriers that some customers put up against regular advertisements
• you can educate your customers and in doing so, help them understand why your product or service is the perfect solution for their problem
• builds trust among your audience which will ultimately generate more leads and increase your conversion rate for you while also improving customer loyalty
• builds authority on your subject matter that will improve your SEO effort
• keeps your brand, product or service at the top of your target audience’s mind

As with all digital marketing, it is most effective when done correctly, with the right content, in the right places and at the right frequency.

In digital marketing, a pixel is a code that you place on your website. When installed strategically, properly, and effectively, the pixel collects data that helps you track conversions from Digital Performance Platforms such as Facebook ads and Google ads, build targeted audiences for future ads, and remarket to the ‘engaged’ audience who have visited or have taken some kind of action on your website. The pixel will only record vital information accurately if it is implemented correctly and that is why a pixel check is required.

When it has been correctly implemented and used as a part of a complete strategy, you can expect significantly better results. One example of the pixel and a strategy in action is when you have added an item to a shopping cart but did not complete the checkout process. Have you ever noticed how you will keep seeing the same item appearing in advertisements across many websites reminding you to return to the shopping cart to complete your transaction? This is efficient retargeting and is just one example of the benefits of correct pixel strategy and implementation.